West coast cooler belfast fashion week AW17 – the launch 👀

I feel like I’m writing these posts more and more regularly (I’m probably saying that each time too 🙄) 

But last week the press launch for the 24th season of west coast cooler FASHIONWEEK kicked off at the divine bullit hotel. 

Now I’ve adapted to summer being over I am full steam ahead ready for autumn. The layering and sherling jackets are calling my name.

The now iconic event, which is firmly fixed in the social calendar, will see four days of fantastic fashion from 26-29 October with the main runway shows taking place at a new home in St. Anne’s Cathedral – meaning longer catwalks, more space and lots of interesting backdrops for photos – both of the fashion on the runway and of the guests in their stylish looks.

Let’s take a look of some trends that we were giving a sneak peak of last week that you need to look out for.







All of these looks were to die for and I cannot wait to see them all and more in the flesh! As well as the runway shows at St Anne’s, there will also be the popular weekend events, including Sushi Saturday at Zen, Style Sunday and a new ‘F Words’ brunch on the rooftop at Bullitt, featuring speakers including Tiffany Brien, Kim Constable, Maria Rafferty and ‘Gluten Free Fi’ talking Fashion, Fitness, Food & being Female. ( if this doesn’t have my name all over it then I don’t even know 🤷🏻‍♀️)

Shows will include collections from several boutiques including Ruby 67, Cameo, Lisa’s Attic and In Chlomo as well as staples Jourdan, Blush and Spoilt Belle. Designers Angela Sloan and AKANI are among newcomers on the local design radar. The high street show will open with a fantastic collection of lingerie by Victoria Square’s Boux Avenue as well as a Debenhams’ Designers at Debenhams showcase, including some special pieces from Julien McDonald, Henry Holland and John Rocha. And after some affordable fashion by George, the style team will also show the top picks from the very best of online and the high street including TopShop, Zara, ASOS & Boohoo as well as French Connection, Oasis, Jigsaw & Karen Millen, among others. Finally, this season, family will come first as there will also be childrenswear from DIGG Fashion in Dungannon, Bluebird in Ballymena and Bambinos in Donegal.

 William Morris eyewear ‘Specs Appeal’ will be there with a pop up, where style spotters will seek out the best dressed guests, who’ll win sunglasses and eyewear. I was kindly gifted a fabulous pair at the launch which I’m sure will make another appearance over FASHIONWEEK.

So if you haven’t already went to this must see fashionable event over the last 24 seasons (where have you been though? 🤔) now is this time as it’s set to be the biggest and best yet! All info can be found at www.belfastfashionweek.com and here is a full schedule of the shows 

THURSDAY 26 October, 8.00PM – DESIGNER BOUTIQUES AND LOCAL DESIGNERS. Tickets priced at £20 or £30 for FROW available from 028 9024 6609 or via links on http://www.belfastfashionweek.com

FRIDAY 27 October, 8.00PM – HIGH STREET. Tickets priced at £20 or £30 for FROW available from 028 9024 6609 or via links on http://www.belfastfashionweek.com           

SATURDAY 28 October, 10am-midday The F Words – Fashion, Fitness & Food Brunch with Tiffany Brien, Kim Constable, Maria Rafferty ‘The Hormone Health Coach’ and ‘Gluten Free Fi’. Price = £29pp

SATURDAY 28 October, 2.00-5.00pm – SUSHI SATURDAY “The Director’s Cut” at ZEN. Generous Asian afternoon tea with West Coast Cooler cocktails on arrival. To book, call 02890421509 Price = £35pp.

SUNDAY 29 October, 2.00-5.00pm – STYLE SUNDAY in support of Action Cancer at James Street South. To book call 028 90421509 Price = £45pp

I’ll see you there gals!

Speak soon,

Lotsa love

AG xxo


Flamingo at fashion week 

Why isn’t there a flamingo emoji????


Last week I was lucky enough to attend another season of Belfast fashion week

Me and my blogger gal pals Katie Andrew and Lauren Foley attended the shows, the Thursday night designer and local boutique show and the infamous high street heaven show on the Friday evening. 

The spring summer launch of WCCFW was full of bright colours, ruffles, florals and gingham galore so I knew we had this to expect at the shows. So in keeping with these trends I slipped them all into my outfits for the week.

Thursday evening – designer show

Shirt – PLT  Trousers – Topshop Shoes – Justfab Bag – Koko couture

Enough about me, here are the amazing local designers that were involved in the show and a look at some of their pieces.

Spoilt Belle Boutique – 3A Broad St, Magherafelt BT45 6EB
Blush Belfast – 166 Lisburn Rd, Belfast BT9 6AJ

Cameo Clothing and Make-up Boutique – 11 Ballymena Road

BT39 0QR Ballyclare

Diamond Dolls Fashion – 50 Bridge Street BT32 3JU Banbridge

Jourdan – 733 Lisburn Road BT9 7GU Belfast

Narah & Co. – https://www.narahandco.com/

Nor Lisa Fashion Designer 

Silhouette Belfast – 75 Belmont Road BT4 2 Belfast

Bella Mia Boutique – http://www.bellamiaboutique.co.uk/

Pia Rossini – 7 Balloo Way BT19 7QZ Bangor

Elizabeth Anne Design – Unit 5, Clogher Courtyard BT76 0 Clogher


Friday evening – high street heaven 

So for Friday evenings show, I took the subtle pop of colour from the previous night and made it they key piece for my outfit… yellow. I added the gingham top and a bright  pink shoe just to make sure I was spring summer ready…

Top & shoes – Primark  Trousers – Zara

We were graced by looks from boux avenue, Marks & Spencer, Remus uomo, DV8 and directors cuts featuring Zara, topshop and H&M. Here are just a few looks…





Are you gals ready to rock these looks?!

Here’s to more fashion fun in October …

Speak soon,

Lotsa love

AG xxo​​​


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